Choc City appoints Ugwu as new CEO for its record label

CHOCOLATE City, a 360-degree media and entertainment company has announced the appointment of Abuchi Peter Ugwu as the new CEO of its subsidiary, Chocolate City Music.

Ugwu who has varied experience within the company steps into this role after more than a decade of working in various capacities in the music industry, dating back to 2008, where he worked as a producer and sound engineer on a number of Chocolate City projects (Oleku, Nobody Test Me and Africa Rapper No. 1) before venturing into artiste management in 2012.

He became Head of Business Development for the company in 2015, and 2019, he was appointed Vice President for Bean Creative Agency, a talent and digital marketing agency based in Lagos.

Ugwu steps into the role following from his predecessor Jude M.I. Abaga, who in his time as CEO signed the likes of Ckay, Blaqbonez, Classiq and Yung L.

Commenting on the development, co-founder of the group, Audu Maikori said: “As one of the key pioneers of what is now known as the Afrobeats music, Chocolate City Music and its partners are poised to re-create a shift in how music business is carried on for the mutual benefit and profit of both the artists and the labels. We believe Mr Ugwu is the right person to take the company to the next logical iteration.”

Chocolate City is known for incubating and giving a platform to some of Nigeria’s music heavyweights like M.I Abaga, Jesse Jagz, Ice Prince and Brymo.

The outfit’s other subsidiaries include event-planning outfit, management-consulting firm, and an advertising and media consultancy firm with offices in Lagos and Abuja.