Dettol becomes official hygiene partner of Super Eagles

DETTOL has become the latest official partner of the senior men’s national team, the Super Eagles, the Nigeria Football Federation has announced.

The NFF and Reckitt Benckiser Nigeria Limited on Thursday in Lagos signed the contractual agreement that formally made Reckitt’s product, Dettol, the official hygiene partner of the Super Eagles.

At a simple ceremony held at HotSports Media Group in Oregun, Akbar Ali Sha, General Manager of Reckitt Benckiser in Sub-Sahara Africa, described the union between the NFF and his company as a ‘historical moment’, insisting the agreement aligned firmly with the firm’s purpose, which is “to protect, heal and to nurture in relentless pursuit of a cleaner and healthier world.”

Dettol is to provide hygiene protection for the Super Eagles before and after every of their matches onthe road to and at the 2021 Africa Cup of Nations taking place in Cameroon next year, and the FIFA World Cup qualifiers as well as the tournament proper in Qatar in 2022.

“We will also seek to extend the protection to millions of fans of the Super Eagles through our partnership with the Nigeria Football Federatio,” Ali Sha said.

“The world is presently going through the worst health crisis in the history of mankind and it is a glorious opportunity to underscore the importance of hygiene and best health practices around the Super Eagles and their supporters.”

NFF President Amaju Pinnick in his response, said: “In truth, the Covid-19 pandemic has changed the way so many things are done, including the organisation of football itself. We are guided and guarded, and with Dettol, we know we will be the better for it.

“Our goal at the NFF is to attain 80% self-funding by the end of this year, and I have faith that we will get there. Football is the biggest single unifier in our country and I believe that makes it one of the sectors that should be doing exceedingly well.

Our vision is to have corporate support all around our events and activities, and I am particularly happy that Dettol is here. It is a further vindication that we are doing things right.

“I want to here and now provide Dettol full assurance that the NFF will observe the spirit and letter of the entire contract that we have signed today.”

The agreement, whose value was not made public, was facilitated by HotSports Media Group headed by Taye Ige.

Super Eagles goalkeeper Ikechukwu Ezenwa represented his teammates at the ceremony.