SINGER David Adeleke better known by the stage name Davido, has emerged tops in Naija Game of Thrones, the premium category of the Nigerian Social Media Awards (NSMA) 2021.
He defeated other contestants like Innocent Tuface Idibia well known as 2Baba, Damini Ogulu aka Burna Boy, Tiwatope Savage (Tiwa Savage), Ayodeji Balogun (Wizkid), Olamide Adedeji (Baddo), Michael Colllins Ajereh (Don Jazzy) and Genevieve Nnaji. His victory affirmed him as the ultimate brand ambassador in the social media space in Nigeria.
In a result electronically collated by Fundelex Infosystems and vetted by a Council of Jury headed by Ngozi Emedolibe, it was noticed that Davido, while securing a considerably higher number of votes, also had the most engagement with social media users in Nigeria.
The Council of Jury of the NSMA equally announced Peter Okoye aka Mr. P, as the winner of Naija X-Factor category ahead of celebrities like Phyno, Victor Osimhen, Kelechi Iheanacho, Paul Okoye aka King Rudy, Yemi Alade, Funke Akindele and Timaya.
The NSMA, an initiative set up to recognise personalities, brands and services that have the most impact in Nigeria, also listed winners like: Jumia (Best Online Shopping Mall and Most IT-Driven Company), Guaranty Trust Bank (GTCO) Most Customer-Friendly Bank; Shoprite (Best Grocery/Retail Shop), Nigeria LNG Ltd (Best in Corporate Governance), Lagos State (Most Active State on Social Media), Chief Nyesom Wike (Best State Governor on Social Media), Linda Ikeji (Best Blogger), RCCG (Fastest Growing Religious Organisation on Social Media).
Also listed is Senator Dino Melaye (Most Visible Public/Political Figure on Social Media), Indomie Noodles (Best Selling Product and Most Visible Food/Beverage Company), Airtel (Most Creative Campaign), MTN (Best Network/Connectivity), Punch Newspaper (Best Mainstream Media, Print), Arise TV (Best Mainstream Media Television), Wazobia FM (Best Mainstream Media ,Radio), Phebe (Best Trending Short Video, Spoken Words) and Broda Shaggy (Best Trending Video, Comedy).
Francis Amirize, Project Coordinator of NSMA, described the recognition as the authentic voice of the people on social media. He added the competition which kicked off in the second quarter of the year is an eye-opener to the reality that social media is the most impactful tool in this generation.
His words, “Perceptions and opinions are shaped on the social media these days and this means that brands and personalities must begin to pay attention to what the social media audience is saying about them. We are earnestly looking at a bigger Nigerian Social Media Awards in 2022.”
