HEIRS Life Assurance (HLA) has launched a campaign to raise awareness of its pension-regulated annuity product.
The plan, according to the life underwriter, was designed to allow people to retire without worrying about money because policyholders would be paid a guaranteed sum for the rest of their lives.
Last year, the Lagos State Government revealed that the company is one of the few life insurance businesses that offers an annuity plan to its retirees.
Since then, the company has worked with a number of organizations to provide its employees the annuity plan.
Niyi Onifade, the company’s Managing Director, said partnerships demonstrate regulators’ and other partners’ trust in the company’s ability to deliver on its promises and consistently provide good service.
“Pensioners have every reason to live life confidently as the annuity plan takes care of the worries of retirement, specifically, the uncertainty of the future.
“We are delighted to provide an annuity to pensioners in Nigeria. We consider this as a big win because it is an indication that our customers, regulators and government agencies are confident in our promise of excellent service.”
Ifesinachi Okpagu, the Chief Marketing Officer, spoke about the campaign and recognized awareness as a key step in attracting more retirees to sign up for the plan.
“Everyone needs to understand the options open to them as they build their retirement plan. Hence, our campaign ‘The Fun Begins at Retirement” addresses the option of planning a wholesome retirement with the benefit of the Heirs Annuity Plan,” she said.
The Heirs Annuity Plan pays retirees a certain sum each month or quarter for the rest of their lives. This ensures that the individual will have a fulfilled life after retirement.

