PEPSODENT plans to teach one million Nigerian youngsters about the importance of dental health in 2022.
This was revealed in a statement by Soromidayo George, Unilever West Africa’s Corporate Affairs and Sustainability Director during a news conference in Lagos.
He went on to say that the company had so far educated around five million schoolchildren.
He said, “In a demonstration of our commitment to improving oral hygiene in Nigeria, Pepsodent has reached over five million school children by educating them on the importance of brushing twice daily and creating a 21-day routine for them to develop a habit of brushing first thing in the morning and the last thing at night.
“Free Pepsodent toothpaste and toothbrushes were given to the children to help facilitate their brushing habits.”
Eva Ogudu, Category Manager, Oral Care, also spoke, saying that the company would establish mobile dental clinics in various neighborhoods around the country, in collaboration with the Nigerian Dental Association.
Ogudu added, “In addition to our mobile dental clinic initiative for this year, there would be an online digital activation through Instagram live videos tagged ‘Ask Your Dentist’ which would be launched on March 20, 2022, to provide consumers direct access to a dentist to ask their dental related questions.
“Through these initiatives we aim to help millions of people take control of their oral health and avoid severe pain, costly and complicated treatments, and ultimately tooth loss through these services which would run yearly.”
