THE Christian Association of Nigeria has criticized FrieslandCampina WAMCO Nigeria Plc, the company that makes Peak Milk, for using the crucifixion of Jesus Christ as a metaphor to promote their product on Good Friday.
The advertisement was labeled “insensitive, offensive, and totally unacceptable” by CAN.
CAN stated that it was considering serious sanctions against the company, including a boycott of their products, while also cautioning all businesses and organizations to be mindful of the religious and cultural sensitivities of their customers when promoting their products.
The group said it would not put up with any attempts to downplay or trivialize the Christian faith.
He said, “Good Friday is a solemn day for Christians all over the world, a day we commemorate the death of our Lord and Saviour Jesus Christ, who was crucified on the cross for our sins. It is not a day to be used for crass commercial purposes.
“FrieslandCampina WAMCO Nigeria PLC’s action is not only disrespectful to the Christian faith but also an affront to the millions of Christians in Nigeria and beyond. We are deeply disappointed that a company of such repute would stoop so low to exploit the religious sentiments of its customers for profit.
“We are considering sanctions against FrieslandCampina WAMCO Nigeria PLC, including a boycott of their products by our members and all well-meaning Nigerians who share our concerns. We call on the company to issue an unreserved apology to the Christian community and withdraw the offensive advert immediately.
“We recall a similar incident in the past when Sterling Bank Plc used a crucifixion imagery to promote their product. We condemned it then, and we condemn it now. We, therefore, urge all companies and organisations to be mindful of the religious and cultural sensitivities of their customers when promoting their products. We will not tolerate any attempt to trivialise or disrespect our faith. Be warned!”
All attempts to contact the company’s consultant, Dr. Kunle Hamilton, could not be connected, and as of the time this story was filed, he had not responded to the SMS sent to his number.
The company’s corporate communications manager, Nkechi Njemanze, also revealed that she is on vacation when contacted.
She continued by saying that she would send an email address that could be used to get a response.
She had not yet sent the email address as of the time this report was filled out.
