THE Christian Association of Nigeria commended the Peak Milk manufacturer, FrieslandCampina WAMCO Nigeria Plc, for accepting responsibility and issuing a formal apology in response to its contentious Good Friday advertisement.
According to CAN, the advertisement was “insensitive, offensive, and totally unacceptable.”
The advertisement that CAN objected to featured a picture of a dented, two-punched Peak Milk can with a nail next to it that was dripping milk, with the caption “Bruised and Pierced for us.” #GoodFriday”.
In a statement issued by CAN and signed by its general secretary, Barr. Joseph Daramola, the organization said it had accepted the company’s apology and urged other organizations to exercise caution when running advertisements.
“We acknowledge the prompt response and sincerity of FrieslandCampina WAMCO in recognizing the insensitivity of their social media posts and taking necessary steps to make amends. As Christians, we believe in forgiveness, and we accept the apology of the company.
“We call on other organisations and individuals to learn from this incident and be mindful of their actions and statements, especially in matters concerning religion and spirituality. We urge all Nigerians to embrace tolerance, respect, and peaceful coexistence, regardless of our diverse religious beliefs.
“Once again, we appreciate the gesture of FrieslandCampina WAMCO Nigeria PLC, and we hope that this incident will foster a more cordial and respectful relationship between the company and the Christian community,” the statement read in part.
