Over 73 million MTN subscribers can now download the digital PDF copy of THE THISDAY Newspaper for free by using the MTN Zigi Chatbot through its new WhatsApp edition.
Prince Nduka Obaigbena, the Chairman/Editor in Chief of THISDAY Newspapers and the ARISE NEWS Channel, announced the launch yesterday.
He said it would commence today.
According to Obaigbena, “The WhatsApp edition is one of a series of business collaborations between THISDAY and MTN Nigeria, in fulfillment of a promise made by THISDAY to MTN Nigeria, to commemorate MTN’s 20th-anniversary celebration.”
Since launching its telecoms services in Nigeria in August 2001, MTN has maintained its original ownership structure and brand name, allowing the organization to focus on network expansion across the country while providing quality service to over 73 million subscribers with a market share of 39.3%.
MTN has maintained its position as the largest telecoms provider in Nigeria across its network since its establishment.
MTN launched its MTN Zigi Chatbot last year. The chatbot can answer queries about products, services, and activation processes for subscribers.
Zigi chats in English and can be contacted by both MTN customers and non-MTN customers as guests.
Customers don’t have to wait for customer care representatives to answer questions when using the Zigi chatbot.
Online assistant chatbots were designed to improve the digital interactions between customers and brands and provide fast and secure marketing, sales, and technical support.
MTN customers will interact with the chatbot on multiple platforms, such as WhatsApp, Facebook Messenger, Telegram, the official MTN website, and the myMTN app.
MTN Nigeria’s Chief Customer Relations Officer, Ugonwa Nwoye, commented on ‘Zigi,’ saying, “Zigi offers personalized, intuitive and prompt service to our customers. Her introduction will not remove the customer’s access to live agents but will serve as the first point of contact for customers who choose to interact with Zigi.’
“We believe that ‘Zigi’ will ensure increased convenience, which translates to better experiences for our customers, which is at the core of our purpose as a business.”
In his view, the Chief Digital Officer for MTN Nigeria, Srinivas Rao, said ‘Zigi’ would always be aligned with MTN’s digital transformation strategy.
“We now live in a fast-paced digital age with new technological advancements driving the constantly changing landscape.
This is why at MTN, we are determined to lead digital transformation, which will provide easy-to-use connectivity solutions, improve customer experience and maintain the highest quality of service for everyone in our ecosystem,” Rao said.
As a result of THISDAY’s offer, subscribers on MTN’s network would have free access to daily digital PDF copies of THISDAY.
Readers would be able to read authoritative news across business, politics, health, environment, sports, as well as detailed interviews and analyses.
The Chief Executive Officer of MTN Nigeria, Karl Toriola, said in a statement: “This 20-year journey is the result of the boundless possibilities in our nation, the incredible potential that the Nigerian telecoms and technology sector represent, and the guidance and support that we have received from millions of Nigerians, in every corner of the country.
We are here today because of the role that each of you – media, customers, trade partners, retailers – has played in this journey. For this, we are humbled and grateful.
To all of you, we extend our most profound appreciation and gratitude, and we deliver an important message – the best is yet to come.”
The telecoms firm started operating GSM in Nigeria in August 2001.
It has since become an integral part of the country’s telecommunications success story.
